Zertuche DDS—Brand Identity
Endodontic Specialists
Zertuche, DDS is a referral–based dental office specializing in endodontics.
Zertuche, DDS enlisted us to design their brand identity with an emphasis on fostering an environment that is comforting to patients.
The Logo
The logo is timeless, simple, and conveys the premium quality of Dr. Zertuche’s work. It looks beautiful at every size, from outdoor signage to elegant business cards.
The Typeface
Museo 700 gives Zertuche DDS a bold look with some unique character.
Using Museo 300 on all printed forms provides continuity across Zertuche DDS’s brand.
Brand Colors
“Blue nile” embodies elegant tranquility. When paired with simple offwhite and off-black, this color has a soothing effect.
We also included elements with a natural wood finish, to make the office feel less “office-y” and more “home-y”.
“Devin was fantastic to work with, very responsive, and professional. He understood my vision and designed a brandmark that reflects the company’s culture.”
CHRISTINA ZERTUCHE
Owner, Zertuche DDS
